The Importance of Social Media to a Fostering and Adoption Charity

This piece has been written for us by Amy Peters the online marketing officer for TACT, a fostering and adoption charity

TACT_Logo_RGBAt TACT, social media has become part of our everyday lives. Platforms like Twitter and Facebook are increasingly a preferred way of communication for many, and while there’s nothing quite like a face to face chat over a cup of tea, we are finding that using social media adds real value to our work.

Social media enables us to raise awareness about the services that we provide, such as the support we give people throughout the adoption process, as well as finding new people who are interested in providing a loving home to children who are unable to live with their birth parents.

It also allows us to engage with people in a more immediate way than traditional forms of communication.  TACT news and updates can be broadcast immediately.  If we’re taking part in important policy debates then we can keep people up to date on developments as they happen.  And if we’re campaigning on a particular issue, such as the Children and Families Bill, we can ask people directly what they think.

Social media is a brilliant platform for highlighting real life experiences of our adopters, foster carers and young people, adding depth and meaning to the work that we do.  So, for example, if people have questions about how to adopt or foster, we can answer through the words and stories of carers and adopters.

Adoption quote

Adoption quote









But social media does not stand still and we must move with the times. Our ideas for future development include introducing a regular blog on our own website. There are so many amazing people involved in the TACT network – committed adopters and foster carers, inspiring young people and dedicated social workers – each with a unique insight and special story to tell. Look out for some serious blogging activity during this year’s National Adoption Week!

For me, one of my best social media moments was at an event we held for Care Leavers’ Week last year.  As young people talked about their hopes and fears for the future and how TACT had helped them, I tried to capture this in tweet form. Words such as my foster carer showed me love, TACT helped me grow up’ were a brilliant reminder of why TACT’s work is so important. With every Tweet, I felt privileged to work for an organisation dedicated to helping the most vulnerable children in the UK.

Amy Peters – Online Marketing Officer

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